Building Bridges. Empowering Athletes.

Leading with Curiosity.John Rowley steps into the role of Executive Director of One Pack NIL with a clear vision and a well-earned reputation for building authentic, high-impact partnerships. A proud Philadelphia native and lifelong learner, John brings a unique blend of media insight, corporate strategy, and entrepreneurial drive to the Wolfpack.

While his original ambition was to cover sports as a sportswriter, John quickly realized his true talent lay behind the scenes, on the business side of the game. That pivot led to an impressive career arc, including business development roles at Alloy Media, GMR Sports, and the Philadelphia Eagles. Most recently, as the founder of Rivet Sports, his own agency specializing in sports and entertainment activation, John honed the exact skills needed to navigate the fast-evolving NIL landscape: creativity, relationship-building, and relentless execution.

Now, John has brought that same curiosity and passion to One Pack NIL. He is genuinely energized by the opportunity to work alongside donors, corporate partners, and the NC State community to craft collaborative, win-win partnerships. His ultimate goal? To significantly enhance the holistic student-athlete experience for the remarkable men and women of the Wolfpack

."I'm not just here to facilitate deals," says Rowley. "I'm here to build relationships, relationships that empower our athletes to thrive on the field, in the classroom, and in their future careers.

"When he’s not connecting partners with purpose, you can find John leaning into his lifelong love of sports, exploring Raleigh’s growing business scene, or cheering on the Pack. He invites you to reach out personally, because for John Rowley, the best partnerships always start with a conversation.