What does Name, Image, and Likeness (NIL) mean?

“NIL” is the term used to associate with student-athletes ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1st, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:

• Hosting their own basketball, soccer, or other sports camp. 

• Partnering with and promoting a local restaurant or business.  

• Having a photoshoot and autograph session. 

Is Pack of Wolves affiliated with NC State?

No. Pack of Wolves is a third-party organization, not affiliated with NC State. However, Pack of Wolves’ leadership is comprised, in part, by NC State alumni dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community. 

I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with a Pack of Wolves student-athlete, we will do our best to facilitate the engagement.  

I am a business owner and would like to align my brand with Pack of Wolves. How can I get more involved?

Pack of Wolves is always looking to add value to fans, student-athletes, and businesses in the North Carolina community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email us at

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NC State student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit!


Pack of Wolves allows football student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.


Get in the NIL game at a level that works for you! Explore Pack of Wolves memberships and get exclusive benefits including autographed merchandise, access to events, and more.